lululemon

Working cross-functionally in the intersection of visual culture and experience to lead and create graphic designs on product across diverse categories and classes – from branding, to seasonal graphics, collaborations, special projects and pro-athlete partnerships.

In addition to these, collaborating to drive product-driven Art Direction that support in immersing internal teams through seasonal concepts, ideas and guest-facing expressions of products.

Status

In Progress

Designed and created in collaboration of my Graphic Design and Art Direction teams, along with the many partners that help bring these stories to life.

SU25

Mindful Movement

In celebration of lululemon’s latest launch of the Split Shift running shoes, these graphics were designed in parallel to tell the story of the design process and the endless spirit of determination through movement.

WI23

lululemon x Disney

Juxtaposing elevated performance, playfulness and nostalgia, the lululemon x Disney collaboration blends these values through impactful graphics from expressive to minimal, and elevated applications.

SPSU25

For All Runners

High performance and community – the For All Runners graphics are understated and technical, but highly expressive in celebrating the brand’s connection with movement and the running community.

FY25

Pride – 4ever Love

Working closely with the community, 2025’s Pride graphics collection was inspired by Y2K nostalgia and love notes for the self.

WI23

Lunar New Year

In collaboration with regional partners, the Year of the Dragon collection juxtaposes the brand’s identity and the understated signifier of the Chinese zodiac sign together.